Every Sony BDP S360 review seem to highlight the key features.  If you want a cheap blu ray player that has a whole host of features, excellent quality, and is simple to plug in and get going then this is surely the one for you.  Have a read of some of our favourite reviews yourself.

“The Sony BDP-S360 handles all the Blu-ray basics with ease”
Cnet

“Cheap price tag and packed full of excellent features, we love it!”
Gadgetspy

“Sony ’s BDP-S360 Blu-ray player ($299.99 list) is a fine example of getting more for less. It delivers even better picture quality than its predecessor, the excellent BDP-S350 , yet the S360’s price is $100 lower. A few sacrifices were made: You won’t get the multimedia streaming features some other players in this price range offer, for example. But if you care about picture quality above all else, the S360 delivers.”
PC Mag

“After looking for some time for a Blu-Ray player (my first) I almost bought the 350 model, but I took so long to decide that the 360 came out first. I am so pleased to have purchased this player, it is excellent, Blu-Ray movies are exceptional and upscaling is far better than I could have hoped for.

I read reports on this unit from American sites who had this player first, and was almost put off by too much “anorak” talk. Do not listen, if you want a player that does the job, plays DVD’s in great quality, this is it.

Easy to set up and fast loading of Blu-ray films. I would recommend this player to anyone.”
Amazon Customer

We personally love the BDPS360.  It adds the full High Definition cinema experience to your lounge in a way that other blu ray player manufacturers are trying to copy. With Blu ray the benefits are apparent: store up to 5 times more detail; better picture; better effects and a whole host of other groundbreaking features to enhance the viewing experience.

Don’t think that buying this Sony Blu ray player means the end to your existing DVD collection as the S360 has upscale technology to play and enhance them too. Another extremely positive feature is the x.v.Colour technology which almost doubles the range of colours that can be reproduced on screen. This results in a fantastic array of colours that most people have never witnessed on their TV at home.